PERAN DIPLOMASI KEBUDAYAAN DALAM MENDUKUNG EKONOMI KREATIF KOREA SELATAN PERIODE 2010 - 2014

Wahyu Kurniya Ningsih, Wahyu (2015) PERAN DIPLOMASI KEBUDAYAAN DALAM MENDUKUNG EKONOMI KREATIF KOREA SELATAN PERIODE 2010 - 2014. Skripsi thesis, Universitas Wahid Hasyim.

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Abstract

This study aimed to describe the phenomenon of the Korean wave that spread almost all over the world. Korean wave is a cultural phenomenon that is used by South Korea as a tool of cultural diplomacy. South Korea never had a negative image due to its history related to the conflict in the Korean peninsula. Cultural diplomacy is an alternative to a state to fix a positive image in the perspectives of other countries. Cultural and economic development is the two elements that are interrelated. Korean wave as soft power diplomacy plays a part in economy development of South Korea. After the success of Korean wave has been active to enter the overseas cultural market, South Korea is now receiving fair attention. Korean wave not only promote South Korean culture, but also a product of South Korea creative industries had that have high selling power. Government efforts to promote Korean wave, has led the Korean wave in popularity worldwide so as to create a national image and national branding favorable to South Korea. The popularity of Korean wave in the world has had a big impact on many sectors. This phenomenon is then stimulating the growth of the creative economy South Korea with the emergence of talented talents from South Korea. Cultural policies made by the government indirectly affect the sustainability of creative industries in South Korea.

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